Press Releases
May 09, 2016
London– May 09, 2016 – Conversant®, a leader in personalised digital marketing, announced the findings of its cross-device matching accuracy study with comScore. The study reviewed a portion of Conversant’s footprint of 160 million unique cookie IDs, and through a privacy-compliant process, found that comScore was able to directly validate a subset of these for cross-device matching. The data set was then segmented into six different performance tiers, the top four of which yielded matching accuracy rates ranging from 96 to 86 percent. “The volume of our study...
Jun 22, 2015
SANTA BARBARA, CA  (June 22, 2015), Conversant, the leader in personalized digital marketing, today announced that its work for the Federation for Internet Alerts (FIA), “Saving Real Lives in Real Time” made the Media Lions shortlist.  Media Lions recognizes the creative use of media demonstrated by a thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy across the selected channels and how the media solution maximized business results for a successful outcome.  FIA leverages commercial...
Dec 10, 2014
DALLAS, Dec. 10, 2014 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, announced today that it has completed the acquisition of Conversant, Inc. ("Conversant") pursuant to the terms of the previously announced Agreement and Plan of Merger, dated as of September 11, 2014 (the "Merger Agreement"), by and among Alliance Data, Conversant and Amber Sub LLC, a Delaware limited liability company and a wholly-owned subsidiary of Alliance Data ("Merger Sub"). On December 10, 2014,...
Dec 04, 2014
  Media professionals are collaborating more in their vendor selection process and show increased desire for personalised media solutions London, UK, 4 December 2014: Conversant, the leader in personalised digital marketing, today releases a new study conducted in Q3 2014 by independent research company, Research Now, soliciting insight into the planning and buying processes for digital media across the UK, France and Germany. Digital media planning and buying are increasingly complex, posing significant challenges and opportunities for buyers and sellers alike. Digital budgets are...
Sep 08, 2014
  Six Industry Heavyweights Unite to Create Conversant London, 8 September 2014 - ValueClick Europe, the leader in personalised digital marketing, today announces that it is rebranding its businesses to Conversant Europe and launching powerful new CRM and video solutions in the region. Under the new brand the company will roll out Europe's first integrated marketing personalisation platform, which will help brands connect with people as individuals at major scale, cross-device and in real-time. Conversant unites six digital marketing leaders launched or acquired by ValueClick...